FashionMe

Overview

These Terms of Service govern your use of the FashionMe application and any associated services. By creating an account or using the app, you agree to them. If you do not agree, please do not use FashionMe.

FashionMe is operated by FashionMe Limited, a company incorporated in New Zealand (NZBN: 9429052151743). Our governing law is New Zealand, and your agreement is with FashionMe Limited directly. Mandatory consumer protections in your country of residence apply regardless — see the jurisdiction-specific annexes at the end of this document.

These Terms should be read alongside our Privacy Policy, which explains how we collect and handle your personal information.

1. Your account

You must be at least 18 years old to use FashionMe. By signing up, you confirm you meet this requirement.

When you create an account, you provide your name, email address, phone number, date of birth, and a password. You can also sign in with Apple or Google. You are responsible for keeping your credentials secure and for anything that happens under your account. If you suspect unauthorised access, contact us immediately at support@fashionme.io.

One account per person. Creating additional accounts to work around subscription limits or promotional offers is not permitted and may result in suspension.

2. What FashionMe offers

Stylelyme subscription

Stylelyme is our core subscription. It includes:

•        Body scan: your smartphone camera captures two photos — front-facing and side-facing — which are sent directly to our scanning partner SAIA for processing. SAIA returns your body measurements, which we store. The photos are deleted by SAIA as soon as processing is complete. One scan is included per annual subscription or per 12 months of monthly subscription. Additional scans are available to purchase.

•        Colour analysis: you complete a short questionnaire about your skin tone, eye colour, and hair colour. You can optionally take a photo to refine your result — the photo is processed on our server and permanently deleted immediately; it is never stored. We use these results to build your colour profile. One colour analysis is included with your subscription. Additional colour analyses are available to purchase.

•        Body shape and colour styling recommendations personalised to your measurements and colour profile.

•        Capsule wardrobe builder.

•        Three AI styling assistants: Capsule Wardrobe Analysis, Outfit Regret Prevention, and Event Outfit Planner.

Stylelyme Tailored (coming soon)

Stylelyme Tailored is a future premium tier that will offer a curated capsule collection of FashionMe clothing made to order to each subscriber's individual body measurements. It is not available now. Full pricing, terms, and a returns policy will be published before it launches. Stylelyme Tailored will include all Stylelyme features, plus two additional AI styling assistants: Capsule Wardrobe Architect Pro and What Should I Wear Today.

Future services

We may in future offer curated recommendations from participating third-party retailers. This is a separate service not yet available. Its terms will be published when it is introduced.

Availability

We aim for consistent availability but cannot guarantee uninterrupted service. Our AI styling assistants depend on the OpenAI API; outages or changes to that service are outside our control.

3. Subscriptions and payment

Subscriptions are purchased through Apple App Store or Google Play. We do not receive or store your payment card details — all billing is handled by Apple or Google. For additional purchases such as extra scans, payment is processed through our checkout.

Your subscription renews automatically at the end of each period unless you cancel at least 24 hours before the renewal date. Cancel through your device's App Store or Google Play subscription settings, not through the app itself. Annual subscribers receive a reminder 7 days before renewal; monthly subscribers 3 days before.

California subscribers: pursuant to California Business & Professions Code § 17601, the following auto-renewal terms are presented for your attention — AUTOMATIC RENEWAL. Your subscription will automatically renew at the end of each billing period at the then-current price (Stylelyme Annual: USD $39.95/year; Stylelyme Monthly: USD $6.95/month) until you cancel. To cancel, go to your device's subscription settings in App Store or Google Play.

Refunds for subscriptions purchased through Apple or Google are governed by their respective refund policies. Nothing in these Terms limits your rights under applicable consumer protection law in your country.

4. Body scan and colour analysis

Your consent

The body scan and colour analysis features involve collection of sensitive personal information. Before either feature activates, you will be asked to give your explicit consent. Both features are optional — you can use FashionMe without them, though measurement-based and colour-based recommendations will not be available.

You can withdraw consent and delete your data at any time. Contact us at support@fashionme.io or use the My Data section in the app.

Body scan

When you perform a body scan, two photos travel directly from your device to SAIA, our body measurement partner operated by 3DLOOK Inc. in San Mateo, California. SAIA deletes these photos as soon as processing is complete. FashionMe receives and stores only your numeric measurements — 26 body circumference measurements, derived length measurements, and a body shape profile.

SAIA does not know who you are. We share only your gender, height, weight, and the two photos, linked to a randomly generated identifier — not your name or email.

Your scan photos travel to the US. The US does not have national privacy legislation equivalent to New Zealand's. We have a Data Processing Agreement with SAIA that includes Standard Contractual Clauses recognised under EU and UK law.

Your body measurements are kept for up to three years from the date of your scan, or six months after you close your account — whichever comes first. To delete your SAIA measurement record, contact us and we will arrange it on your behalf.

Colour analysis

Colour analysis works in two steps. First, you complete a short questionnaire about your skin tone, eye colour, and hair colour. Second, you can optionally take a front camera photo to enhance your result — this photo is sent to our server, analysed for colour information only, and immediately and permanently deleted. No photo from either step is ever stored.

Your colour profile — including skin tone characteristics, hair colour, eye colour, and your seasonal colour palette — can reflect characteristics related to your racial or ethnic background. We treat this as sensitive data, use it only to generate your colour recommendations, and require your explicit consent before collecting it.

Colour profile data is kept for the duration of your account plus six months after closure.

FashionMe's compliance

FashionMe complies with the New Zealand Biometric Processing Privacy Code 2025, Illinois BIPA, and equivalent biometric privacy laws in other jurisdictions. Your body measurement data will not be sold, leased, or used for any purpose other than providing the styling service. See Annex B for US-specific disclosures.

5. AI styling assistants

FashionMe's styling assistants are powered by the OpenAI API. When you use them, your messages and the context needed to respond are sent to OpenAI. Your body measurements, colour profile, payment details, and account identity are never included.

AI recommendations are for personal guidance only. They are not a substitute for professional advice. We make no guarantee that any recommendation will suit your individual circumstances.

We retain pseudonymised records of styling assistant sessions for up to 12 months for quality and safety purposes.

6. Acceptable use

FashionMe is for your own personal, non-commercial use. You agree not to:

•        Collect or harvest other users' personal data;

•        Submit someone else's referral email address without their permission;

•        Reverse engineer, decompile, or attempt to extract source code from the app or any integrated SDK;

•        Create multiple accounts to exploit free trials or promotional offers;

•        Submit false information to the body scan or colour analysis features;

•        Resell or sublicense access to the service;

•        Use the app in any way that violates applicable law.

7. Intellectual property

The FashionMe app, the FashionMe and Stylelyme brands, our algorithms, and the styling assistant integrations are owned by FashionMe or our licensors. We grant you a limited, personal, non-transferable licence to use the app for your own styling purposes.

Your personal data remains yours. You grant us a limited licence to use it to provide and improve the service, using aggregated and anonymised information only. We do not use your identifiable data to train AI models without your consent.

8. Third-party services

If you use the referral feature, we send a single invitation to the email address you provide. We tell that person we hold their details and why. We delete the address within 90 days if they have not registered.

9. Disclaimers and liability

Recommendations

Style recommendations generated by FashionMe — including those from our AI assistants, body scan measurements, and colour profile — are for personal guidance only. They are not professional advice and we make no guarantee they will suit every circumstance.

For Stylelyme Tailored made-to-order garments, a full returns policy will be published before that service launches and will form part of the binding contract for any purchase. No Stylelyme Tailored purchase will be available until that policy is in place.

Consumer rights

Nothing in these Terms excludes or limits rights you have under applicable consumer protection law, including the Consumer Guarantees Act 1993 (NZ), the Australian Consumer Law, and the Consumer Rights Act 2015 (UK). Where these laws apply, they take precedence over these Terms to the extent of any inconsistency.

Limitation of liability

To the extent permitted by law, FashionMe's total liability to you for any claim arising from these Terms is limited to the subscription fees you paid to us in the 12 months before the claim arose. We are not liable for indirect, incidental, or consequential losses.

This limit does not apply to claims involving death or personal injury caused by our negligence, fraud, liability that cannot lawfully be excluded, or breaches of our obligations relating to your sensitive data in Section 4.

Indemnity

You agree to cover FashionMe for any losses, costs, claims, and reasonable legal expenses arising from your deliberate fraud or intentional infringement of a third party's intellectual property rights through content you submit. This indemnity does not apply to any claim to the extent caused or contributed to by FashionMe's own conduct, negligence, or breach of these Terms.

10. Changes to the service and these Terms

We may update these Terms from time to time. For material changes — including changes to pricing, subscription scope, or data handling — we will give you at least 30 days' notice by in-app notification and email. If the change adversely affects your rights, you may cancel before it takes effect and receive a pro-rata refund of any prepaid fees. Continuing to use the app after the effective date means you accept the updated Terms.

If we change the subscription price, existing subscribers will receive at least 30 days' notice before the new price applies to their next renewal. You may cancel before the new price takes effect without penalty.

We may also change, suspend, or discontinue features of the service. Where we discontinue a feature that is material to your subscription, we will let you know in advance.

11. Termination

You can stop using FashionMe at any time by cancelling your subscription through your device's App Store or Google Play settings and deleting the app.

We may suspend or terminate your account if you breach these Terms materially — for example, by creating multiple accounts, submitting false information, or engaging in prohibited conduct. We will give you notice unless doing so is not reasonably practicable.

If we suspend or terminate your account for reasons other than a material breach by you, we will refund any prepaid subscription fees for the unused portion of your current subscription period on a pro-rata basis.

When your account closes, your personal data is handled in accordance with our Privacy Policy. Sections 7, 9, 12, and 13 of these Terms survive termination.

12. Governing law and disputes

New Zealand law governs these Terms. If a dispute arises, please contact us first at support@fashionme.io — most issues can be resolved quickly. If we cannot reach a resolution within 30 days, either party may refer the matter to the New Zealand Disputes Tribunal (up to NZD $30,000, or $100,000 by agreement under the Disputes Tribunal Act 1988) or the New Zealand courts.

Nothing in this section prevents you from raising a complaint with a consumer authority or data protection regulator in your country.

13. General

These Terms, together with our Privacy Policy and any applicable jurisdiction annex, are the entire agreement between you and FashionMe. They replace any earlier versions.

If any provision of these Terms is found to be unenforceable, it will be modified to the minimum extent necessary or removed. The rest of the Terms continue to apply.

You may not transfer your rights under these Terms to anyone else. We may transfer ours in connection with a merger or acquisition, provided the other party assumes our obligations.

Headings are for convenience only and do not affect interpretation.

Contact us at support@fashionme.io or FashionMe Limited, 57 Magma Crescent, Stonefields, Auckland 1072, New Zealand.

Annex A — Australia

This annex applies to subscribers resident in Australia and prevails over the main Terms to the extent needed to comply with Australian law.

Australian Consumer Law

Nothing in these Terms excludes or limits any consumer guarantee or right under the Competition and Consumer Act 2010 (Cth), including the Australian Consumer Law. If you have a complaint about the service, contact us first. If we cannot resolve it, you can contact the ACCC or your state consumer protection agency.

Privacy

FashionMe complies with the Privacy Act 1988 (Cth) as amended in 2024. Your colour profile and body measurements are sensitive information under the Australian Privacy Principles and are collected only with your explicit consent. Cross-border transfers to SAIA in the US and to our Azure infrastructure in New Zealand are protected by contractual safeguards. Complaints about our privacy practices can be directed to the Office of the Australian Information Commissioner at oaic.gov.au.

Auto-renewal

You will receive written notice at least 7 days before your annual subscription renews, including the renewal amount and instructions for cancelling.

Annex B — United States

This annex applies to subscribers resident in the United States.

California (CCPA / CPRA)

California residents have the right to know what personal information we hold about them, to request its deletion or correction, and to opt out of its sale. FashionMe does not sell personal information. You also have the right not to be discriminated against for exercising your privacy rights. Submit requests to support@fashionme.io with 'Privacy Request — California' in the subject line. We respond within 45 days.

Biometric data — Illinois (BIPA)

FashionMe stores 26 body circumference measurements that may constitute biometric information under the Illinois Biometric Information Privacy Act (740 ILCS 14/1, as amended 2024). We will not sell, lease, or trade this data. It will be destroyed no later than three years from collection or six months after account closure, whichever comes first. Your explicit consent, given immediately before your first body scan is performed, constitutes your written release under BIPA. FashionMe maintains an immutable, timestamped record of that consent at the point of collection.

The colour analysis questionnaire involves no camera. The optional photo enhancement uses colour detection only — no facial geometry — and does not constitute a scan of face geometry under BIPA.

Other US states

FashionMe complies with applicable biometric privacy laws in Texas, Colorado, Washington, and other states. The protections described above apply equally.

Auto-renewal

Subscriptions auto-renew as described in Section 3. You can cancel at any time through your device's subscription settings.

Annex C — United Kingdom

This annex applies to subscribers resident in the United Kingdom. References to GDPR mean UK GDPR as amended by the Data (Use and Access) Act 2025.

Consumer rights

You are protected by the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. You have a 14-day right to cancel a new subscription. If you expressly request that access begin immediately and acknowledge that your right of cancellation will be lost on commencement, you will have no right of cancellation once the service is underway. Where the service has not yet commenced, you are entitled to a full refund.

Data protection

Your colour profile and body measurements are special category data under UK GDPR Article 9 and are processed only on the basis of your explicit consent. You can withdraw consent at any time.

UK GDPR Representative: Euverify Ltd, 3rd Floor, 86-90 Paul Street, London, EC2A 4NE. Email: gdpr@euverify.com

GDPR requests portal: https://gdpr.euverify.com/verify/dac93137-41f5-4607-a421-abc118cf9ba1

Complaints about our handling of your personal data can be directed to the Information Commissioner's Office at ico.org.uk.

Annex D — Canada

This annex applies to subscribers resident in Canada, including Quebec.

FashionMe complies with PIPEDA and applicable provincial privacy legislation, including Quebec's Law 25. You have the right to access, correct, delete, and port your personal information. We respond to requests within 30 days. Privacy impact assessments are conducted where required. Contact us at support@fashionme.io.

Annex E — Singapore

This annex applies to subscribers resident in Singapore.

FashionMe complies with the Personal Data Protection Act 2012 as amended in 2021. You have the right to access, correct, and withdraw consent to the use of your personal information. In the event of a data breach affecting your information, we will notify the Personal Data Protection Commission and you within 3 business days. Contact us at support@fashionme.io.

Annex F — European Union

This annex applies to subscribers resident in EU member states. References to GDPR mean Regulation (EU) 2016/679.

Data controller and representative

FashionMe Limited is your data controller. Our EU representative under GDPR Article 27 is Euverify Ltd, Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork, T23 AT2P, Ireland. Email: gdpr@euverify.com

GDPR requests portal: https://gdpr.euverify.com/verify/dac93137-41f5-4607-a421-abc118cf9ba1

The lead supervisory authority for our cross-border data transfers is the Irish Data Protection Commission: info@dataprotection.ie.

Legal bases

We process your data on the following legal bases: contract performance for account management, subscription processing, and order fulfilment; explicit consent for your body measurements, colour profile, and marketing; legitimate interests for fraud prevention and account security; and legal obligation for transaction records. A complete table of legal bases appears in our Privacy Policy.

Your rights

You have the right to access, correct, delete, restrict, and port your personal data, and to object to processing based on legitimate interests. You can withdraw consent at any time. For deletion of body scan data held by SAIA, we will coordinate this on your behalf.

To exercise your rights, use our GDPR portal at https://gdpr.euverify.com/verify/dac93137-41f5-4607-a421-abc118cf9ba1 or contact gdpr@euverify.com. We respond within one month. You can also complain to the Irish DPC at dataprotection.ie or your local supervisory authority.

International transfers

Transfers to SAIA, OpenAI, Apple, Google, and Shopify in the US are covered by Standard Contractual Clauses. Our Azure infrastructure is in New Zealand, which benefits from a European Commission adequacy decision.

Consumer rights

You have a 14-day right to cancel a new subscription. If you expressly request that access begin immediately and acknowledge that your right of withdrawal will be lost once performance of the service has commenced, you will have no right of withdrawal once the service is underway. If you cancel within 14 days before the service commences, you are entitled to a full refund. If you did not request immediate commencement, the standard 14-day withdrawal period applies from the date of the contract, and any refund will be proportional to the period of service already provided.